I work at the intersection of Strategic Foresight, Innovation, and Service & Experience Design, helping organisations anticipate change and design strategies for uncertain futures.

My experience spans multiple continents and industries including global professional services firms (two Big Four consultancies among them), large organisations, startups, and the mobile games industry. Across these varied environments, I have applied and led teams to use a futures-driven mindset to challenges ranging from innovation strategy and organisational transformation to the conceptualisation and development of digital products and mobile games.

My work translates emerging signals and long-term thinking into practical opportunities for innovation and strategic action. For over three years, I taught experience design within MBA programmes, bridging academic insight with real-world practice.

Currently at Deloitte, I work across Innovation, Service Design, and Strategic Design, helping organisations navigate complex challenges and emerging opportunities. I develop and lead teams to apply foresight-informed perspectives and strategic points of view designed to provoke new thinking and prompt action, combining human-centred design, systems thinking, and futures' methods.

Passionate about expanding how organisations imagine the future, I frequently explore science fiction as a tool for futures thinking, helping teams move beyond speculation and translate future possibilities into tangible strategies, products, and future-ready solutions.